General Business

The Bachelor of Science in Business Administration degree with a major in General Business prepares students for the world of business, which increasingly demands that business graduates have cross functional abilities.

The General Business major builds abilities across multiple business disciplines, including Management, Marketing, and Finance/Economics, thus providing broad abilities in the context of managing modern businesses. The orientation of the major is towards effective management of resources, adoption of market orientation, and understanding of financial and/or economic implications of management decisions.

This program is available as both a face to face program and online transfer program.

A minimum grade of C is required in all College of Business prerequisites and courses.



College of Business Core
College of Business Core
BUL 3130 Legal Environment of Business 3
FIN 3403 Managerial Finance 3
GEB 3213 Writing for Business: Theory and Practice 3
GEB 3453 Business Ethics and Stakeholder Management 3
GEB 4361 International Business 3
ISM 3011 e-Business Systems Fundamentals 3
MAN 3025 Management Fundamentals 3
MAN 3504 Operations Management 3
MAN 4720 Strategic Management 3
MAR 3023 Marketing Fundamentals 3
General Business Specialization
General Business Specialization 
MAN 3240 Behavior in Organizations 3
MAN 3301 Human Resources Management 3
MAN 4750 The Future: Projecting, Planning and Managing 3
 Two 3000/4000 level advisor approved Management (MAN/ISM) courses
 Two 3000/4000 level advisor approved Marketing (MAR) courses
 Two 3000/4000 level advisor approved Finance/Economics (FIN/ECO/ECP) courses
 One 3000/4000 level College of Business elective

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Accredited by AACSB International

We are accredited by AACSB International - The Association to Advance Collegiate Schools of Business. Fewer than 4.7% of business schools worldwide have earned this symbol of the highest standard in management education.

Program Contact

For additional information, or to schedule an appointment to speak to an advisor in the Department of Management and Management Information Systems, please feel free to contact us by e-mail (, or by phone 850.474.2310. To schedule an appointment to speak to an advisor, contact the COB Student Engagement and Advising Center at 850.474.3442.

Tour Our Campus!

What better place to launch your personal business plan than a place in the Florida sun? We invite you to visit the campus and judge for yourself. Guided campus tours are available on demand and leave from the Visitor's Center.

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