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Public Relations

The Public Relations specialization prepares students for communication careers in corporate and organizational settings including health, education, entertainment, sports, and travel.

Concentration Description 

Public relations is best described as the management of relationships between an organization and its publics. Students taking public relations courses acquire the skills and knowledge to compete for a wide variety of jobs in such fields as media relations, corporate communications, event planning, public affairs, fundraising, internal communications, and nonprofit advocacy. Oral and written communication skills are crucial to a successful public relations career, and these skills are reinforced throughout the curriculum.   


Department Contact

Joyce Southard, advisor 
Department of Communication
University of West Florida, Building 36/131

Related Pages

Jennifer McFarren - Alumni Story FB #IAmUWF
Jennifer McFarren, #IAmUWF

Alumni Feature

Jennifer McFarren 

Jennifer McFarren always had a passion for the Northwest Florida community, and UWF helped make her dreams of staying local a reality. Jennifer graduated from UWF with a bachelor's degree in Communication Arts and a minor in marketing. During her time at UWF, Jennifer was actively involved in her sorority, Alpha Delta Pi, served on various boards and committees and was a student member with the Pensacola ... Read more